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Toys N More
Logo & Website

The Problem

This small business needed a logo for their new toy store. They wanted it to be fun, and vibrant and colorful, and for kids aged about 5-12yrs old. They already knew they wanted a big toy box with toys exploding out of it with the type being rounded and fun but not balloon-like.

The Solution

I took this idea of a toy box and put the N on it so that it could be in the center of the logo. Three of the most common toys were chosen to be coming out of this exploding toybox plus the balloon to continue showing that they are all about having fun. The final logo ended up using five different colors with shades that are complementary of one another so that they would look great together or separate. The chosen typeface was a sans-serif font.

Screen shot image of Toys N More Website

The Problem

Toys N More needed a website that would match the fun and uniqueness of their toy store and fun and colorful logo. It needed to show all of their services and what fun toys they have in stock, as well as contact info and what great things people have said about them.

The Solution

This website uses the same colors as the logo. I made a really fun and colorful website and made sure to tastefully use all five colors that are in their logo evenly and sparingly so that nothing became too overwhelming at any point on the site. The imagery is fun and colorful as well, mostly showing kids having fun and enjoying their time playing and shopping for toys.